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How to Market Yourself In a Pandemic: A Guide for Real Estate Agents

The pandemic has changed the way we do business, and with no clear end in sight, businesses need to adapt how they operate. Real estate has always been a very personal business; most clients want to see properties in person and build a relationship with their realtor. However, at the moment for safety reasons, that is not as easy as it once was. Here are some alternative ways you can market yourself through the Covid-19 pandemic.


Check in With Past and Current Clients

Everyone is dealing with a lot at the moment. People may have lost loved ones, they may have lost jobs, businesses, be struggling to home school their children, or they may even just be scared. Send your clients genuine, individualized emails or phone calls to see how they and their family are handling the pandemic and if there is any way for you to help. If you have the marketing budget, you could offer to send a small grocery pack from local businesses.